The raw berries, while palatably sweet, are suitable for human consumption only in small amounts, because they are astringent; they are also used in jellies. The roots are used to make herbal tea. As a folk remedy it has been claimed that "fresh, crushed leaves of American beautyberry, Callicarpa americana . . . helped keep biting insects away from animals such as horses and mules." An isolated plant compound, callicarpenal, has reportedly been proven effective in tests as a mosquito repellent.