Stinking madder

Description:

A low spreading shrub, Plocama calabrica, forms dark green mats on rocky ground, whose appearance is unremarkeable until early summer, when they become spattered with clusters of small pink, tubular flowers. The pleasant appearance of the flowering plant is decried by the unpleasant odour of the crushed leaves, which is reflected in its common English name, stinking madder. The fruits are edible, both by animals and humans, although people don't usually consume it. It was spotted in Tzoumerka mountain, Epirus region, Greece.