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Lychnis coronaria
An heirloom garden treasure worth growing in our gardens is Lychnis coronaria, also known as mullein pink, rose campion, gardener's delight and bloody William. It's a stunning combination of magenta blooms with a soft silverish foliage. Rose campion, which is the most used name, is considered a short-lived perennial that will grow well in Zones 3 to 9 in a sunny or lightly shaded location. It's been cultivated since the 1300's, possibly earlier. In Catholic literature it is referred to as "Our Lady's Rose", possibly because of the heart shaped petals.
I have grown these for several years. I absolutely love the magenta color of the blooms and the velvety leaves. They do multiply and put on a show of blooms.