Purple coneflowers

Description:

Echinacea species are herbaceous, drought-tolerant perennial plants growing up to 140 cm in height , about 4 feet 6 inches. They grow from taproots, except E. purpurea, which grows from a short caudex with fibrous roots. They have erect stems that in most species are unbranched. Both the basal and cauline leaves are arranged alternately. The leaves are normally hairy with a rough texture, having uniseriate trichomes (1-4 rings of cells) but sometimes they lack hairs. The basal leaves and the lower stem leaves have petioles, and as the leaves progress up the stem the petioles often decrease in length. The leaf blades in different species may have one, three or five nerves. Some species have linear to lanceolate shaped leaves, and others have elliptic- to ovate-shaped leaves; often the leaves decrease in size as they progress up the stems. Leaf bases gradually increase in width away from the petioles or the bases are rounded to heart shaped. Most species have leaf margins that are entire, but sometimes they are dentate or serrate. The flowers are collected together into single rounded heads that terminate long peduncles. http://en.wikipedia.org/wiki/Echinacea

Notes:

Any help in identifying this flower is highly appreciated. Thanks. Not sure if this is another variety of sunflower.