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Scaevola calendulacea (syn S. suaveolens)
Aka Scented Fan Flower, Scaevola calendulacea is an Australian native prostrate shrub that is used extensively on beachfronts and coastal dunes as a sand stabilizer.
Dunes at North Avoca Beach on the NSW Central Coast. This species is widespread along the NSW coastline.
The plants in this spotting proved their worth only a few months ago when the entire eastern coastline of Australia was smashed by massive storms and huge seas. Other parts of the beachfront were undermined, but the dunes in this area remained intact.