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Zygaena occitanica
I have removed my ID because I think bayucca must be right. He knows a lot more about insects than me :-)
Beautiful! I agree with Victoria...some kind of Burnet Moth. Here are some links:
http://www.leps.it/indexjs.htm?SpeciesPa...
http://en.wikipedia.org/wiki/Zygaena_car...
wow beautiful invertebrate, looks like a species of Burnett moth, great images