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Looks like moth mullein, Verbascum blattaria
probably a Mallow, notice the cluster of stamens in the center. check out spp of mallow family (Malvaceae) in your area
disk flowers are not right for white daisy (Chyrsanthemum). those plants have disk flowers that form a distinct yellow "button". It looks like a common annual garden flower from Mexico usually called Cosmos (Cosmos bipinnatus). Notice how each of the disk flowers is tall and spreading out. leaves are narrow and divided (not thick and leathery like Chrysanthemum)