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This native perennial plant is up to 2' tall and unbranched. The stem is covered with fine white hairs. The opposite leaves are up to 3½" long and ½" across, and sparsely distributed along the stem. The flowers may be white, pink, or lavender, and have a mild pleasant fragrance. Prairie Phlox typically blooms during late spring or early summer for about 1–1½ months. This plant has a taproot, and occasionally tillers at the base, sending up multiple stems. The small seeds are distributed by the wind to some extent.