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Monarda clinopodia
Mountains to Sea Trail
A type of Bee Balm.
This plant makes for an excellent insect repellent, when I am hiking take a few leaves and rub them on exposed areas. Always stick few extra in your pocket, will wear off when you sweat. Incidentally, batex the other plant in your picture, with the butterfly, is hoary mountainmint(Pycnanthemum incanum).