Common catchfly

Description:

It is native to Eurasia and North Africa, but it can be found throughout much of the temperate world as a common roadside weed. It is an annual herb growing up to 40 or 45 centimeters tall, its branching stem coated in long, curling hairs and shorter, glandular hairs. The lance-shaped leaves are up to 3.5 centimeters long low on the plant, and smaller on the upper parts This one was spotted at Owhiro bay, Wellington NZ.