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Nephila clavipes
A multicolored type of spider with fur on the legs.
"Ding" Darling Nature Reserve, Florida.
Except for the vertical web, this spider looks like a Leucauge species. There are only two Nephila species in Florida, and I just don't think it looks like either one. I can maybe see juvenile Nephila clavipes- but it's a tough call, especially with this image.
It's kind of hard to tell from this image, but I would guess Leucauge venusta. See: http://bugguide.net/node/view/863215