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I saw one of these while driving along the other day, I meant to id it, but had no photos to do so with, thank you for sharing, nice picture.
I would never have noticed that.....it's a good thing you didn't put your hand on it!
Not exact id as I don't have information for your exact location, but I recognize the plant well it is a type of yarrow....I have common yarrow growing in my garden, I hope this helps. This plant happens to love growing along side roads around my area (which is in the USA, NY area). It has a pleasant herbaceous aroma which is distinct and makes for easy identification.