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"Achiote (Bixa orellana) is a shrub or small tree originating from the tropical region of the Americas. North, Central and South American natives originally used the seeds to make red body paint and lipstick. For this reason, the achiote is sometimes called the lipstick tree."
"Ground B. orellana seeds are often mixed with other seeds or spices to form a paste or powder for culinary use especially in Latin American, Jamaican, Chamorro, and Filipino cuisines. The seeds are heated in oil or lard to extract its dye and flavor for use in dishes and processed foods such as cheese, butter, soup, gravy, sauces, cured meats, and other items. The seeds impart a subtle flavor and aroma and a yellow to reddish-orange color to food. The seeds are used to color and flavor rice instead of the much more expensive saffron."