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This male had a red face, upper chest, and lower back. Otherwise, it was grey with darker streaks. The male coloration varies in intensity with the seasons and is related to its diet.
Spotted in a thick blackberry patch along the beach at Cresent City, California.
From Bird web: The vast majority of the House Finch's diet is vegetable matter--seeds, buds, berries, and nectar. They feed their young regurgitated seeds. They eat a few small insects, especially aphids, but are primarily seed- and fruit-eaters at all times of the year.